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Build backlinks: The 7 best tips for maximum success

 Incoming backlinks are still an essential ranking factor. After all, they show the search engine bots that a website needs to be particularly relevant. This in turn suggests a high value for the target group addressed - and good positioning follows. Building backlinks is therefore indispensable in the field of SEO. But how do websites get valuable link juice?

 

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1. Request backlinks in your own environment

Building backlinks is a long-term SEO measure. Organic links usually take a long time to appear. If you still want to secure link juice as a ranking advantage, you have to be active. As a first step, it is worth asking your acquaintances, friends, and customers for a link. It is often the case that there are various webmasters in your own environment.

 These can be business partners, but also suppliers. In the case of a good and, above all, long-term cooperation, they are usually happy to set a backlink to their own website or a specific page in the online shop. Linking to thematically relevant sites is preferable. However, this should be possible if the person being asked is a business partner,

2. Use quality business directories

Another good way to successfully build backlinks is to submit to high-quality business directories. This is not just an easy-to-implement measure. In addition to incoming link juice, it also ensures higher visibility in a specific target group. However, the emphasis is on high-quality platforms. These qualitative industry directories include B2B, for example

• Logica Research
• NewtonX
• Adience

The backlinks that can be achieved via these and comparable platforms are not the most powerful links that the Internet has to offer. However, the mix in the link profile convinces the search engines. So it doesn't always have to be references to one of the most important websites that provide positive signals. In addition to the traffic potential, this is also one of the reasons why high-quality business directories are relevant to date.

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3. Collaborate with influencers and bloggers

Blogger relations or influencer marketing: These advertising formats are measures that, if done well, ensure more than just a lot of visibility. Finally, they are an excellent way to buy quality backlinks online easy to integrate into day-to-day business. The links are marked with the NoFollow attribute to comply with Google guidelines.

 Nevertheless, well-known bloggers and influencers have an impressive reach, which has an effect on their own brand awareness if they have a suitable target group. So it can be said: Anyone who works with influencers or bloggers not only benefits from additional links. The visibility of your own offer also increases. In addition, the good reputation of the applicant is often transferred to the brand for which he is promoting. This makes free follow-up links more likely.

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4. First, give and then take: set backlinks

Build backlinks: The 7 best tips for maximum success

Backlinks are so relevant because they are supposed to be a sign of the quality of web content. This can be explained by the way the internet works: If a certain text is linked particularly often, it is popular. This indicates a high level of relevance. Readers also benefit from the useful links between thematically relevant pages. 

They receive further information on an area that demonstrably interests them. This user-centricity is one of the reasons why backlinks play an important role in user experience. However, many companies underestimate this. They are also concerned that external links will scare readers away. The opposite is the case:

On the one hand, anyone who sets relevant links to other websites or blogs strengthens their own network. On the other hand, users generally appreciate it when they are provided with comprehensive, valuable information. This also includes links to other thematically relevant websites. For this reason, search engines evaluate outgoing links. It must be clear: if you link yourself, you will also be linked. It's a natural give-and-take process that's de rigueur on the internet.

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5. Strategically examine the backlink profiles of competitors

What is the backlink profile of the competitors? This knowledge is worth its weight in gold for several reasons. On the one hand, it provides information about where the request for a link can be worthwhile. After all, the thematic relevance is already given by the competitors.

 On the other hand, profile analysis is a valuable source to identify the SEO strategy of competitors. Anyone who thinks ahead and improves the competing plan will secure a long-term competitive advantage thanks to well-done SEO.

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6. Write guest articles or have them written

Build backlinks: The 7 best tips for maximum success

Guest articles are a great way to draw attention to what you have to offer. However, it depends on your own industry and the existing network. For example, it is easier for sole proprietors to place guest articles on reputable blogs. For larger companies, on the other hand, the publication of paid contributions, the paid content, is usually an option.

Nevertheless, guest posting is a measure that every company should at least be aware of. Finally, these can be designed variably. The right communication with the webmaster is also important here, which enables the placement of guest articles in your own presence.

 It is important at this point: When making an inquiry, companies should always emphasize the advantage for the webmaster. An individual approach is also essential. This sets them apart from the many guest post requests that go unanswered due to random mailing.

7. Run your own blog

Which content is linked particularly often? As a rule, this is qualitative content. The skill

• Counselor,
• testimonials,
• instructions

be. It is striking that less rigid pages of a website are linked. Most inbound links receive posts that have appeared on a platform's blog. If you want to build up long-term backlinks, you should regularly publish new content on your blog. These are linked particularly often compared to static pages. Corresponding posts are also shared more frequently on social media. It is therefore worthwhile to integrate a blog into your own website for several reasons.

At this point, it is also pleasing that this internal theme world combines several advantages for a good ranking. One of them is the relevance of the content. Webmasters publish content that is as qualitative as possible on a blog at regular intervals. The search engines recognize this, which means that the best content often ranks well even with a weaker link profile.

So obviously: building backlinks is not rocket science. However, a one-off entry in a business directory is not enough. Regularly thought-out measures must be implemented to achieve maximum success in building backlinks. However, this pays off in terms of achievable rankings.

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