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| Top 3 prejudices against online marketing agencies: What is behind them? |
Every industry faces certain prejudices. Rumors and clichés also circulate about online marketing agencies. We want to clear that up and show what's really going on with the prejudices. As an online marketing agency, we use 3 persistent clichés to show our view of things.
prejudice 1
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| Top 3 prejudices against online marketing agencies: What is behind them? |
Measurable performance as a solution
When it comes to transparency, online marketing agencies have an unbeatable advantage over agencies that offer classic marketing such as print. The crux of the matter is the measurability of performance. Everything can be tracked, measured, and analyzed in a clear report collect. However, these key figures (KPIs) and evaluations must also be understandable for customers.
This is an aspect where dissatisfaction can quickly creep in and may be one of the reasons why this cliché has arisen. But be careful, there are also processes (such as Google's opaque algorithms) about which we can only speculate. While much can be measured, there are uncertainties. An agency must ensure that its actions are traceable.
Disclosing the procedure helps customers to better understand the work and enables a transparent dialogue. Being able to have a say is important in digital marketing. After all, it's about the image of your company!
Time pressure or irrelevance as the cause
Lack of transparency can result from time pressure. If too little time is taken during the consultation to explain marketing terms or phrases like “We have our secret tricks!”, then these are red flags. What is perceived as a lack of transparency can also simply be the omission (from the point of view of the agency) of irrelevant information.
It is often just too time-consuming if you had to train every customer for every single tool and every key figure explain. Of course, some customers only want to see results and are not interested in the processes behind them. It is important to express your wish as early as possible to what extent you would like to be involved in the processes and to understand what is important for you and your company. Asking doesn't cost anything!
prejudice 2
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| Top 3 prejudices against online marketing agencies: What is behind them? |
That's right if there are graphic designers, copywriters, online marketing managers, and Co. in the company and they have time for internal marketing, no external online marketing agency is needed. Only that is rarely the case.
Challenges of digitization
The fact is, many companies are lagging behind in digitization and can not afford their own internal digital marketing department. Competition is fierce and companies must take full advantage of digital transformation to survive in the digital world. Nothing works without digitization. Whether in marketing, consumption, or production: Everything is subject to these new structures.
But every change is also a challenge. This is exactly where online marketing agencies can help. The advantages of agencies are their experience in different areas, specialized skills, and, last but not least, the time, which is often missing in your own company to acquire or even implement the corresponding digital marketing knowledge.
Underestimated work and missed opportunities
“A little posting on Facebook can't be that difficult. I do that with ease in my free time.” This prejudice persists, especially in the area of social media marketing. Of course, it's not that simple! The content and graphic considerations of social media managers are not based on whims, but on a well-thought-out concept.
The extent of Google's huge potential is also often underestimated. More than 120,000 searches per second take place worldwide every day – and the trend is rising. Anyone who is not found here is leaving potential untapped.
prejudice 3
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| Top 3 prejudices against online marketing agencies: What is behind them? |
Behind this statement can be the reservation that an agency does not want to give too much insight into internal processes. Or the distrust that agencies cannot offer what is needed. This fear of losing control and a certain skepticism are legitimate fears. However, as is so often the case, the decision “Agency: yes or no” is not based on just one argument. To do this, the big picture must be taken into account and a small change of perspective usually helps.
Benefits of a neutral look
You can also try to see it from a different perspective: it can be an advantage to get a neutral view of your own products or services thanks to an agency. For the employees of an agency, it is part of their daily bread to take on new perspectives, to work out the essence of a topic, and to put themselves in the customer's shoes. In addition, agencies usually consist of a colorful mix of creative minds from different specialist areas with a wide variety of expertise and perspectives.
Is the potential being used?
In the future, companies will hardly be able to afford to underestimate the work and potential of a digital marketing strategy. It is therefore worthwhile to deal with the topic and to become active. The competition never sleeps! To be able to make the right decision for the company, the following question must be asked: Are the internal knowledge and resources of my company sufficient to exploit the potential of digital marketing itself?
Nonetheless, the platform has caused a lot of uproar in a short space of time. Will auditory content be even more successful in the future, like (audio-)visual content? Again, only time will tell. However, auditory media and social apps enable us to multitask in our hectic everyday life: You can listen to podcasts and conversations along the way – while driving, when falling asleep, or even at work. This is a major advantage over audiovisual apps, which always require the full attention of the user.
Conclusion
prejudice is everywhere. They shape our everyday life and influence our thoughts and actions. As with all prejudices, one should not lump all online marketing agencies together.
The key lies (as so often) in communication. Express your wishes and expectations as early as possible! Knowing exactly what you want from an agency will help you to find a suitable agency for you.
Because the customer also has a responsibility. The better the briefing, the easier it is to work together. Specifically, this means knowing your own goal and providing as much helpful information as possible, insights into the company culture and strategy such as the brand book, communication concept, etc.
